Inspired by a bygone era,
Redemption is reviving rye,
the once dominant spirit
key to every classic cocktail.
ACCOMPANYING FILMS
Not only did the incredible Andrew Wheeler (DP) and Victoria Wills capture the atmosphere and mood perfectly — Victoria went above and beyond, bringing the concept of revival to life shooting stills in both traditional tintype and a digital, recoloured version to create a new visual world to set Redemption apart from competitors and ground them in the storied history of Pre-Prohibition times. Using real bartenders help lend even more authenticity to the campaign, something we all felt necessary to the story.
